Sex for Less
Unless you are very religious, I bet there is one thing that you and I have in common. We both like sex.
And why wouldn’t we – sex makes our brain release endorphins which make us feel incredible.
But sex is not without risk. Sexually transmitted diseases and infections can be spread. And there is also the very real possibility of creating a little pooing, crying machine. However, there are many ways to overcome these problmes; the pill, the morning after pill and even abstinence can be used.
Condoms are great. They are 98% effective at preventing pregnancy and because they prevent the exchange of bodily fluids they help to protect against many STIs, including HIV (NHS, 2012). Additionally, condoms are easy to use and can be purchased in a myriad of places.
Even though condoms are clearly a wonderful invention there appears to be a number of barriers which stop people from purchasing them, and more worryingly, using them. In 2012, market research organisation, Mintel, discovered that 4% of men don’t use condoms because they don’t like the feel of them or the hassle of putting them on. Mintel’s research also found that 2% of males did not use condoms because of their religious beliefs. For these people it is clear that condoms aren’t for them and very little can be done to make them change their mind.
However, Mintel also discovered that a large number of people were not buying condoms due to two other reasons; price and embarrassment.
Mintel’s study showed that 45% of under 25’s (which includes students) thought condoms were overpriced. In Superdrug in Bangor at the moment a packet of 12 Durex Pleasuremax condoms costs £9.99. If you round that up to £10 then that’s 83p a condom. That is pretty costly especially if you bear in mind that the NHS give them out for free at sexual health clinics and most GP surgeries.
But most people don’t go to these places to get condoms for the other reason highlighted by Mintel – embarrassment. Mintel’s research showed that 3 out of 10 males found it embarrassing to buy condoms in a supermarket. This research supports earlier work by Dahl, Gorn and Weinberg (1998, 1999) who found that the embarrassment of purchasing condoms is one of the main obstacles to practising safe sex.
Is there a solution?
Yes, and it’s very simple – buy condoms online.
Freedoms is an online shop (and a NHS backed initiative) which specialise in selling cheap condoms and lube. On the website at the moment you can buy a bag of 72 Durex Pleasuremax condoms for £9.99 with free delivery. Just to clarify that’s the exact same price as Superdrug for 60 more condoms. If you again round that up to £10 then it works out as 14p a condom. That’s a lot more reasonable right? Alright it’s not free, but you have to bear in mind that neither is producing or shipping condoms.
As if the diminished cost isn’t a big enough motivator, shopping online removes all the embarrassment from purchasing condoms. The internet is the perfect place to purchase discreet purchases such as Viagra, sex toys, porn or condoms because there is nobody physically there judging you.
OK guys, so now you know – go and enjoy yourselves!
(Thank me later!)